Architecture and interior design studio in Madrid

Instead of focusing on attracting more people to the shopping mall during peak hours, the New Retail model seeks additional reasons for visitors to spend more time within the mall complex by providing customers with mixed-use spaces beyond shopping, hybridizing the model. Nowadays, we not only consume products, but also use services and facilities that we might not have at home. This trend has created an additional stream of income, turning the shopping mall into a new kind of destination space.

This prism of light serves as the “universal connector” between the theatre and the casino. With a structure that links all the levels of one building to the other, it houses the shared vertical core, featuring a panoramic elevator and an illuminated staircase, and opens on the first floor onto Insa Street with a new entrance facing the main road. This space plays a central role in resolving the functional dialogue between the buildings, enabling them to function as a unified and fluid organism.

Elegant spaces accompanied by a color palette that gives them a unique character; within this atmosphere, the aim is to create a sense of comfort for users by harmoniously combining high-quality materials and spaces that reflect the Meliá Group’s distinctive identity.

We translate the values of excellence, innovation and high performance into modern and inspiring spaces; the transparency between spaces characterizes the new offices allowing to promote a work environment where all can be more connected without forgetting the specific needs in more private moments.

The commercial space as a neighborhood experience. People want to be in spaces that represent who they are. Like every other generation, new consumers are looking for change, but they haven’t lost the nostalgia for the things they grew up with. Retail tends to look the same no matter where you go, while shoppers are increasingly asking for spaces that reflect local character and meet their needs through design.

At the core of this project lies a versatile space that seamlessly blends the kitchen with an event area, conceived to enhance both community engagement and productivity. From the outset, we guided Digital Value through a strategic evaluation of potential locations, ensuring that the chosen space not only met their current needs but also embodied their vision for the future.

To build or design spaces for communities means understanding their context and unique characteristics. Our passion for deep analysis, physical and demographic, along with our knowledge of a place’s memory and identity and that of its community, allows us to find a guiding idea that is connected to that collective identity and enables us to create something meaningful for the people who are part of it.

Cabana approaches this project through the concept of Synergy. In this intervention, we have programmed this mixed-use center as a connected whole, breaking down the elements into a porous layout where courtyards, scenes, corridors, terraces, and viewpoints flow into one another. Without losing sight of the objective, a new isotropic space emerges.

The materiality of the proyect is designed with a strategy aimed at “suggesting and seducing” from afar, deliberately avoiding any sense of homey familiarity. The design envisions a more intricate space, meant to stimulate and challenge visitors through bold, unconventional choices.